All Mountain / Freeride / Park / Unisex

Artist Series Welcomes Hisham Akira Baroocha

We are excited to welcome New York-based artist Hisham Akira Baroocha to our Artist Series. His work, inspired by Japanese themes, will be featured on one of our new models.

Hisham combines traditional Japanese materials with his own unique ideas and creative sensibilities, offering fresh perspectives and inspiring new ways of seeing art.

About Hisham Akira Baroocha

Born in Niigata in 1976 to a Japanese mother and Burmese father, Hisham grew up moving between cities like Tokyo, Toronto, Los Angeles, and San Diego. He is currently based in New York. After graduating from the Rhode Island School of Design in 1998, Hisham’s work has spanned music, visual art, design, fashion, and photography. His creations include installations, paintings, collages, and photographs.

In addition to his visual work, Hisham was a member of the noise rock band Black Dice + Pixeltan and later performed solo under the name Soft Circle. He also produced and directed 77BOADRUM for the band Boredoms, touring with them for eight years. He later formed Kill Alters and now works solo under the name YOKUBARI.

You can explore his work at www.hishamakirabharoocha.com.

Flux XF Binding: Power, Precision, Japanese Craftsmanship

The Flux XF Binding is crafted with precision for snowboarders who demand the perfect balance of control and comfort. Designed and engineered in Japan, the XF showcases the finest in Japanese craftsmanship, ensuring every detail is meticulously refined for durability and performance. Whether you're carving deep turns, hitting the park, or shredding in backcountry terrain, the XF delivers unbeatable response and stability.

Featuring an advanced highback design for enhanced flexibility, these bindings provide fluid transitions while offering the stiffness needed for aggressive riding. The lightweight yet durable baseplate and cushioned footbed minimize foot fatigue, allowing for longer, more comfortable sessions. With premium buckles, responsive straps, and tool-less adjustability, the XF offers a seamless, customizable fit that keeps you locked in all day.

Built to withstand the harshest conditions, the XF Binding reflects the enduring quality and attention to detail that Japanese design is known for. Perfect for intermediate to advanced riders, the Flux XF is your go-to for high-performance bindings that push boundaries without compromising on comfort or durability.

Experience the next level of snowboarding with the Flux XF Binding—a true testament to Japanese engineering and long-lasting performance on the mountain.

HIGH BACK

Retro-Mod Highback

The outside has a symmetrical shape with a classic look. The asymmetrical structure on the inside follows the movement of the boot while providing resilience, improving torsion control during landing.

Super Tough Nylon

Medium flex material suitable for all-round use from low speed to high speed, beginner to expert.

Redux Lean Adjuster

Lighter due to smaller size. Easily adjustable with one action.

Micro Adjuster

If you move it forward one memory, it will lean forward approximately 2.5 degrees. More detailed high back settings are possible.

BASE PLATE

Super Ultima Baseplate

A new generation standard of FLUX equipped with a stabilizer that converts power transmission into repulsive force in order to make the most of the board's bounce.

Performance Blend

Medium flex for most all-round use. Compatible with all riding scenes.

Boost FootOn +

Boost FootOn tuned specifically for XF. The center part is made of soft material, and when you step on it, it naturally forms a concave shape, making it easier to squeeze the toe and heel. Of course, the surface is made of material that prevents snow from sticking.

Adjustable Toe & Heel Cushion

Movable cushion that allows adjustment of toe side and heel site to suit boot size and board width.

Responsive Stabilizer

A large stabilizer designed for the XF with emphasis on speed of reaction and power transmission. Using TPU material with high repulsion, it boasts high response performance while protecting the board.

Super Tough Nylon

Medium flex material suitable for all-round use from low speed to high speed, beginner to expert.

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Products

X-WAX COOL SNOWBOARD / SKI WAX 114G

X-WAX COOL SNOWBOARD / SKI WAX 114G

X10D BOOTS SPLIT TOE - 3.0 MM

X10D BOOTS SPLIT TOE - 3.0 MM

XCEL COMP X 3MM SPLIT TOE BOOTS

XCEL COMP X 3MM SPLIT TOE BOOTS

XF

XF

XF By Hisham Akira Bharoocha

XF By Hisham Akira Bharoocha

XO Coco Mod Keel

XO Coco Mod Keel

XO Coco Twin + 1

XO Coco Twin + 1

YAGO THRUSTER

YAGO THRUSTER

Youth American Oval Tee - Black

Youth American Oval Tee - Black

Youth American Oval Tee - Sky Blue

Youth American Oval Tee - Sky Blue

YOUTH AXIS BACK ZIP 4/3MM FULL WETSUIT

YOUTH AXIS BACK ZIP 4/3MM FULL WETSUIT

YOUTH AXIS L/S FZ 2/1MM

YOUTH AXIS L/S FZ 2/1MM

YOUTH AXIS L/S SPRING 2MM

YOUTH AXIS L/S SPRING 2MM

Youth Axis Long Sleeve Jacket 2/1mm

Youth Axis Long Sleeve Jacket 2/1mm

YOUTH BOLT HOODIE - BLACK

YOUTH BOLT HOODIE - BLACK

YOUTH BOLT HOODIE - Lt. HEATHER GREY

YOUTH BOLT HOODIE - Lt. HEATHER GREY

YOUTH BOLT HOODIE - NAVY

YOUTH BOLT HOODIE - NAVY

YOUTH BOLT HOODIE - RED

YOUTH BOLT HOODIE - RED

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