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Electric Eyewear

Electric Eyewear

Visual Evolution

Our respect for tradition and quality is complemented by a firm commitment to style-driven, purpose-built eyewear that has resulted in over two decades of innovation.


Electric’s reputation for being one of the most forward-thinking names in eyewear is well-earned. The brand has made high-quality, innovative eyewear designed at the intersection of style & performance since 2000. We continue to collaborate with some of the world’s top athletes and personalities whose passion and energy are unparalleled, ensuring the spirit of our eyewear remains unapologetically — Electric.


Tradition & Quality
Legendary Craftsmanship

Meticulous attention to detail, premium materials, and high-standard processes have placed Italian craftsmanship at the pinnacle of eyewear manufacturing.


Confidence in Design
Commitment to Quality

We build our eyewear in Italy because we believe in producing quality products to stand the test of time. We’re so confident in our sunglasses that we offer a lifetime warranty.


Engineered to Provide
Maximum Clarity & Protection

We use the best raw materials and manufacturing techniques available to create extraordinary lenses. Our mission is to enhance your visual experience while providing crisp vision and delivering a heightened level of protection.


Environmentally Conscious
Materials & Manufacturing

We have established a long-term commitment to improving our environmental impact. We are constantly improving material choices and investing in new processes with our manufacturers to elevate our eyewear’s performance and reduce our environmental impact.

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