XF By Hisham Akira Bharoocha
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All Mountain / Freeride / Park / Unisex
Artist Series Welcomes Hisham Akira Baroocha
We are excited to welcome New York-based artist Hisham Akira Baroocha to our Artist Series. His work, inspired by Japanese themes, will be featured on one of our new models.
Hisham combines traditional Japanese materials with his own unique ideas and creative sensibilities, offering fresh perspectives and inspiring new ways of seeing art.
About Hisham Akira Baroocha
Born in Niigata in 1976 to a Japanese mother and Burmese father, Hisham grew up moving between cities like Tokyo, Toronto, Los Angeles, and San Diego. He is currently based in New York. After graduating from the Rhode Island School of Design in 1998, Hisham’s work has spanned music, visual art, design, fashion, and photography. His creations include installations, paintings, collages, and photographs.
In addition to his visual work, Hisham was a member of the noise rock band Black Dice + Pixeltan and later performed solo under the name Soft Circle. He also produced and directed 77BOADRUM for the band Boredoms, touring with them for eight years. He later formed Kill Alters and now works solo under the name YOKUBARI.
You can explore his work at www.hishamakirabharoocha.com.
Flux XF Binding: Power, Precision, Japanese Craftsmanship
The Flux XF Binding is crafted with precision for snowboarders who demand the perfect balance of control and comfort. Designed and engineered in Japan, the XF showcases the finest in Japanese craftsmanship, ensuring every detail is meticulously refined for durability and performance. Whether you're carving deep turns, hitting the park, or shredding in backcountry terrain, the XF delivers unbeatable response and stability.
Featuring an advanced highback design for enhanced flexibility, these bindings provide fluid transitions while offering the stiffness needed for aggressive riding. The lightweight yet durable baseplate and cushioned footbed minimize foot fatigue, allowing for longer, more comfortable sessions. With premium buckles, responsive straps, and tool-less adjustability, the XF offers a seamless, customizable fit that keeps you locked in all day.
Built to withstand the harshest conditions, the XF Binding reflects the enduring quality and attention to detail that Japanese design is known for. Perfect for intermediate to advanced riders, the Flux XF is your go-to for high-performance bindings that push boundaries without compromising on comfort or durability.
Experience the next level of snowboarding with the Flux XF Binding—a true testament to Japanese engineering and long-lasting performance on the mountain.